Want to protect the brilliance and beauty of your freshly colored hair? Color treated hair can lose its vibrancy over time, but repeating the hair coloring process is not the answer. Instead, treat colored hair with a hair system designed to nourish hair and lock in color vibrancy. Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, Nexxus scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy - for up to 40 washes.

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