Part of growing up as a company means getting all woke about stuff. For example, we used to describe our savory Teriyaki beef jerky marinade as being so authentic that one might think it was made “in a hi-tech clean room by robots with laser-guided pincers.” And while it’s true that Country Archer Teriyaki beef jerky meat snacks are still made in small batches with honest ingredients, we understand how the thing about the robots may be viewed as insensitive by those in the automaton community. We sincerely regret the oversight.

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