We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. Our NEW Bison Jerky Treats are certified by the National Bison Association. They have worked diligently to restore herd quantities with their partners, ranching, and tribal leaders. The National Bison Association, along with tribal and conservation partners, have launched Bison1Million, a commitment to restoring one million bison in the coming years. Purchasing products that partner with the Nation Bison Association helps to continue their mission of restoring these herd numbers and restoring the health of the grasslands they reside on.